ETHICAL FINANCE – Does being ‘ethical’ mean having to compromise?


Today, customers pay significant attention to the ethical processes employed by businesses when making purchasing decisions. There is an increasing expectation for businesses to operate ethically. However, understanding this abstract concept, particularly the meaning of “ethical finance,” can be challenging.

Numerous financial metrics are commonly employed to quantitatively evaluate the performance of businesses, encompassing aspects like profitability, revenue, and expenses. Nevertheless, as societal concerns about issues like social inequality and environmental harm gain prominence, a shift in perspective is becoming increasingly crucial. Solely focusing on financial objectives may no longer suffice as a comprehensive measure of success. Hence, it becomes necessary to introduce additional indicators that qualitatively assess the environmental and social sustainability and effectiveness of business endeavors, transcending the purely quantitative realm.

Below, you can find a general overview of what ethical finance entails and 3 examples of businesses that have adopted ethical strategies, as referenced in an article published by Fintech Futures.

What is ethical finance?

With climate change becoming increasingly evident, the environmental sustainability of business activities and the focus on sensitive issues are gaining more prominence in the daily lives of both customers and businesses.

Moreover, in recent years, the rise of the internet and social media has made people more informed and aware of climate change and the negative impact the economy can have on the environment.. Similarly, medias have made it easier for employees, customers and business partners to speak out whenever they encounter any instances of unfair treatment or practices within organizarions. So, more than ever, integrating ethical foundations into a company’s culture and decision-making processes is essential for long-term success and profitability.

In other words, the financial survival of any types of business depends on the impact it has on people and the environment: building ethical foundations, in terms of culture and good practice, becomes instrumental to fundamentally shape the way the company conducts its financial operations.

Specifically, the term “Ethical finance” refers to selecting firms or services that plan their activities in line with ESG investing and focusing on doing good for the planet and society.

The ESG components of ethical finance

Here are the ethical considerations in the business world that tend to fit somewhere within the ESG framework:

  • Environmental: Green finance is any finance-related activity that promotes eco-friendliness, adopts green strategies and operates sustainably, reducing waste and enhancing its efficiency.
  • Social: the social component of ethical finance places a strong emphasis on the positive impact a company has on the well-being of the community and society. It involves not only complying with relevant labour and human rights standards but also actively contributing to social development and engaging with local communities. 
  • Governance: An ethical governance in financial companies encompasses compliance with regulations, transparency in financial operations, fair employment practices, ethical decision-making, and accountability. This not only benefits the organization but also builds trust with stakeholders and enhances the organization’s reputation.

If interested, the reader can refer to our previous insight on ESG investing and good practices for more detailed explanations.

The barriers to being ethical in finance

The complexity of ethical considerations in finance can be attributed to various barriers that make the direct application of moral principles and rules in this field challenging:

  • No central definition – It is important that finance managers define ethics and morality within their organizations, with the aim of setting clear expectations, guiding employees’ behaviour and ensuring that financial decisions align with the company’s values.
  • Lack of industry-wide good practices – Industry guidance can make it easier for finance business to know which ethical guidelines and morality metrics they should follow and improve.
  • Fake ethics – An example of this is “Greenwashing”, a practice in which companies exaggerate or falsely claim their commitment to environmental or ethical practices to improve their public image, attract consumers, or investors without actually taking substantial steps toward sustainability or ethical behaviour.

The benefits of ethical finance

The benefits of ethical finance are extensive and can have a positive impact on both a company’s performance and its overall reputation. Here below, we list the main ones:

  • Improved reputation – Adopting ethical finance practices allows companies to enjoy greater brand positivity (trust among customers, investors and the public, increased brand loyalty, improved public image).
  • Improved cash flow – Prospective customers, lenders, investors and partners are more likely to put their money into an ethical business. This can facilitate the access to capital and partnerships.
  • Better talent retention – As the workforce becomes more ethically aware, companies that prioritize ethical finance are more likely to attract and retain top talent.
  • Higher productivity – Employees are more motivated to work for organizations that share the values they believe in, leading to higher productivity and job satisfaction.
  • Compliance– Staying compliant with evolving ESG-related legislation can help businesses avoid legal and regulatory risks.
  • Remain relevant – The global shift towards ethical finance and sustainability is a long-term trend. Companies that adopt ethical practices are likely to remain relevant in the changing business landscape.


In conclusion, to answer the initial question, we can say that being ethical does not mean having to compromise, but it means making better choices and being forward-looking, both in terms of product creation and promotion and in terms of personnel and partner selection.

Companies that prioritize the aspects of ethical finance are more likely to build trust, goodwill, and long-term relationships with their stakeholders and consumers.

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