Real Estate Crowdfunding – A modern investment opportunity


In recent years, investments in the real estate market have experienced a strong global growth and this sector is able to grow further thanks to the presence of a large number of vacancies. Nevertheless, nowadays, investing in a property requires a large sum of money and is not always a profitable investment, because of rising interest rates, rent costs and the cost of home ownerships. For this reasons, traditional real estate investments are no longer accessible to some categories of investors.

In this context, in recent years alternative forms of investment have been born as they allow individuals to invest in the real estate industry while having small sums. In particular, if the goal is to obtain a return without having to worry about the costs of maintenance, taxation or management of tenants or renters, real estate crowdfunding represents an attractive investment opportunity.

What is a Real Estate Crowdfunding?

Real estate crowdfunding is an innovative way that allows individuals and businesses to raise money from a large group of potential investors through social media sites and the internet in general for real estate acquisitions. In this context, through online platforms and websites, investors put their funds together with the aim to raise large sums of money that will invest in real estate projects they might not otherwise have access to.

There are two primary models of real estate crowdfunding:

1. Equity Crowdfunding – Investors buy ownership shares or equity in a real estate project. They typically receive a share of the rental income and any profits when the property is sold. Investors don’t need to buy entire properties and earn a portion of the profits generated from the investment based on the amount they invest.

2. Debt Crowdfunding – Investors lend money to real estate developers or property owners in exchange for interest payment, that is a fixed return on their investment.

Investors don’t need to buy entire properties and earn a portion of the profits generated from the investment based on the amount they invest. Investors benefit as they often become shareholders in a company or real estate property.

Benefits and opportunities

People choose to participate in real estate crowdfunding as it offers several benefits. The key reasons why people might choose to participate in real estate crowdfunding are the following:

  • Diversification: Real estate crowdfunding allows investors to diversify their portfolios by spreading their investments across multiple properties and projects in order to mitigate risk reducing the impact of economic downturns or localized market fluctuations on the overall portfolio.
  • Non-accredited investors can take part in any type of crowdfunding related to the raising of capital thanks to the abolition of restrictions that prevented these investors from participating in real estate projects.
  • Lower Capital Requirements: unlike traditional real estate investments, crowdfunding platforms enable individuals to invest in real estate with relatively small amounts of money, making it more accessible to a broader range of investors.
  • Access to quality properties: Real estate crowdfunding provides access to a wider range of real estate opportunities, including commercial, residential, and development projects.
  • Passive Income: Many real estate investments can provide investors with a steady stream of passive income in the form of rental payments or interest from debt investments.
  • Professional Management: Crowdfunding projects are often managed by experienced real estate professionals or development teams who can help reduce the risks associated with direct property ownership and management.
  • Transparency: Crowdfunding platforms typically provide detailed information about the projects they offer, including financial data, project plans, and the backgrounds of the developers. In this way investors can make informed decisions.
  • Liquidity: While real estate investments are generally illiquid, crowdfunding platforms offer to investors a secondary market, that is the opportunity to sell their shares or exit their investments if they find a buyer.
  • No geographic constraints: Investors can participate in projects located in various geographic regions, it is not necessary to be physically present or have local market knowledge.
  • The present regulations make real estate crowdfunding a more secure investment option.
  • Real asset ownership: Investors in real estate crowdfunding projects typically own a share of a real asset, which can serve as a hedge against inflation and provide long-term wealth preservation.

Risks and challenges

Investing in real estate crowdfunding projects offers several advantages, but there are also risks and challenges, of which investors have to be aware before participating in crowdfunding campaigns. Here below we reported some common risks:

  • Market Fluctuations: changing economic landscape, local market conditions and market trend can affect the property values and consequent potential return on investment.
  • Illiquidity features of real estate: while crowdfunding platforms offer some liquidity, real estate investments are typically illiquid, and it can be challenging to sell them quickly in this scenario.
  • Regulatory Risk: Changes in regulations could affect the way these investments are structured, managed, or taxed. It’s crucial to stay informed about legal changes in your jurisdiction.
  • Financing and taxation risks: Crowdfunding projects may involve borrowing, and changes in interest rates can impact the cost of financing, potentially affecting returns. These projects also have tax implications, that can affect the financial viability of investments.
  • Platform Risk: The success and reliability of investment depend on the crowdfunding platform investors choose. If the platform experiences financial troubles, fraud, or technical issues, it could impact investments.
  • Property-specific Risks: Each property involved in crowdfunding projects has its unique characteristics and risks. Factors such as location, condition, tenant quality, and market demand can impact the property’s performance.
  • Environmental Risks: Properties can be affected by environmental issues and natural disasters, which can result in costly efforts or legal liabilities. Insurance may mitigate some of these risks.
  • Property management: The quality of property management can influence the success of an investment. Poor management can lead to inefficiencies, high costs, and reduced profitability.
  • Development and Construction Risks: Investing in development projects carries risks related to construction delays, cost overruns, and changes in market conditions that can impact the project’s profitability.
  • Risk of default: Debt-based crowdfunding carries the risk of the borrower defaulting on payments.
  • Limited Control: Investors can have limited control over property management decisions.


In conclusion, real estate crowdfunding emerges as a promising avenue for investors seeking a stake in the real estate market. While it offers several benefits, it’s important to acknowledge the associated risks. Yet, with a prudent approach, these risks can be effectively managed.

By carefully conducting due diligence, evaluating individual risk tolerance, and diversifying across various properties, investors can proactively mitigate potential downsides. Additionally, seeking advice from real estate professionals and staying attuned to market dynamics and regulatory changes can aid in making well-considered investment decisions.

Real estate crowdfunding holds substantial potential for enriching investment portfolios, particularly considering the anticipated growth of this sector in the coming decades. It offers an accessible yet strategic opportunity for investors looking to participate in the evolving landscape of real estate investment.

Join ThePlatform to have full access to all analysis and content:


You may also like...

Weathering the CRE Turmoil: Strategies for Resilience and Growth

Introduction The commercial real estate (CRE) market is under immense pressure, with various factors converging to create a looming storm in property markets globally. Declining office prices in the US, elevated interest rates, and increased short positions by investors signal…...

Infrastracture Investments

Introduction Infrastructure, often referred to as the backbone of modern civilization, encompasses a vast array of assets and systems, including transportation networks, energy grids, water supply, telecommunications, and social infrastructure like schools and healthcare facilities. It underpins economic growth, enhances…...

Navigating the Real Estate Market with Tracker Certificates

Introduction The landscape of international investing is evolving rapidly, and savvy investors are constantly seeking innovative ways to diversify their portfolios and capture growth opportunities beyond their domestic borders. One increasingly popular tool in the realm of global investing is…...